Marketing Assistant - Seasonal

Company: Schlitterbahn Galveston
Location: Galveston
Posted on: March 10, 2023

Job Description:

Overview:
The Marketing & Communications Assistant will be responsible for creating and implementing consumer marketing initiatives for Schlitterbahn New Braunfels and Schlitterbahn Galveston. - This position encompasses a wide range of marketing tasks. Schlitterbahn's Marketing & Communications Assistant will build comprehensive, multi-channel campaigns that include paid and organic social media to drive audience and customer growth, engagement, and retention. -They will also be tasked with helping in the design, production and installation of in-park signage and promotional communications via eCommerce, web, and mobile. The candidate will also assist with public relations efforts by writing press releases and news pitches, as well as on-site media event production. The candidate will support the planning and execution of special events to help support community engagement . Candidate must have effective communication and independent judgment required to plan, prioritize, and organize a diversified workload. -This position runs from April through October 2023.
Responsibilities:

• Writing: social media content, news releases, advisories, blogs, internal articles, and key messages.
• Manage numerous social media accounts associated with Schlitterbahn.
• Create dynamic new media content to share the stories of Schlitterbahn, our associates and guests.
• Prepare various operational reports; keep records pertaining to analytics of social media accounts.
• Assist with event preparations; including planning event programing, coordination with teams inside the park to facilitate event setup, ordering supplies and equipment while staying within an assigned budget, and more.
• Attend and manage the execution of events. This includes day-of event setup, facilitating event- specific programing for guests and serving as a point-of-contact for external event partners.
• Create promotional elements for use in social media platforms, website, and other digital marketing channels.
• Manage in-park digital display content. Request videos, design graphics, and program content per the In-Park Signage Calendar.
• Coordinate the production and installation of printed signage.
• Take photos of park, events, etc. to build and update assets.
• Maintain photo library. Edit, resize, and crop images for various marketing content.
• Update website content and messaging based upon requests and suggestions.
• Create, build, edit and manage bi-weekly Connections Newsletter and other CRM communication.
• Update Content Calendar.
• Perform various other duties and responsibilities as required and assigned.
• Be a liaison with internal departments on marketing/promotional activities
  Qualifications:
  
  • Working towards an associate or bachelor's degree in Communications, Marketing, Public Relations, Advertising, or related field.
  • Exceptional presentation and communication skills.
  • Exceptional organizational and project management skills.
  • Up-to-date experience with Windows-based Adobe Creative Cloud, InDesign, Illustrator, Photoshop, and a working knowledge of Microsoft Office Suite.
  • Excellent writing skills with copyediting experience.
  • Familiar with various audio/visual capture devices (cameras, camcorders, smart phones, tablets).
  • Experience in event planning and execution. Experience can include internships and extracurricular activities/events.
  • Exceptional interpersonal and customer service skills.
  • Photography and content creation experience preferred.
  • Work collaboratively in a team setting as well as independently.
  • Proficient in computer skills including Microsoft Office, PowerPoint, Excel and email.
  • Occasionally, willing to work flexible hours including evenings, weekends, and holidays.

Keywords: Schlitterbahn Galveston, Galveston , Marketing Assistant - Seasonal, Advertising , Galveston, Texas